Why you should be a SkipIt publisher
SkipIt's Director of Product Management Kevin Hunt speaks with SpotXchange's Jeremy Straight, VP of Business Development, about SkipIt and what skipping digital video ads means for consumers, publishers, and advertisers.
See how SkipIt works
With abandonment rates for online video advertising averaging between 16-37%, consumers are sending a strong message that they don't like being forced to watch online video ads. The industry needs a solution that places control in the hands of the consumer and gives publishers a way to provide a better user experience to their site visitors while maximizing revenues and helping advertisers eliminate wasteful spending.
That's where SkipIt comes in. And changes the game.